Besides search engine optimization, content marketing and paid digital advertising are other effective methods to move leads down the sales funnel. Email marketing is another method that is increasingly proving itself as one of the best digital marketing solutions. Studies show that nearly half of consumers say that marketing emails influence their buying decisions, and 50 percent of them purchase straight from email at least once a month. The types of emails that can be sent to consumers include reminders that remind them to purchase items that they have left in their shopping cart and promotional emails.
Ann Handley is a speaker, author and chief content officer at MarketingProfs. Her book, “The Art of Content Marketing”, is a Wall Street Journal bestseller that discusses the importance of engaging content. Her social media channels are full of entertaining content related to content creation, and her podcast and knowledge base at MarketingProfs provide a wealth of information about the benefits of social media. Rand Fishkin, the co-founder and CEO of SparkToro, has an incredible knowledge base with articles and videos about digital marketing.
Social media paid ads are another effective strategy to drive website traffic. The best part about social media paid ads is that they are easy to create. In addition, display ads mimic traditional billboards and are a great way to re-target your audience. Successful ads have a logo, an attractive design, and a clear call to action (CTA) that will convert. Creating a consistent brand experience for your visitors will help them remember your brand and return to it.
Social media marketing is a very effective and engaging way to increase awareness of your brand. These campaigns can be created to target specific audiences, build relationships, and generate leads. Media bounty has experience working with both established brands and startups. They offer full-service social media marketing campaigns and have worked with brands like Kiehl’s, Tinder, and Veet. The company has won many awards and is a highly regarded agency.
B2B and B2C eCommerce businesses can boost brand awareness with social media or email marketing. These solutions are relatively inexpensive, but they may be more effective for B2B businesses. Digital marketing strategies should be unique to each business and customer, and always be a work in progress. Using the right combination of techniques can make the difference between success and failure. For example, in the cosmetics industry, there are a large number of buyers who rely on influencers and affiliates for recommendations. Knowing your target audience’s tastes and preferences can change the game for you.