When it comes to social media marketing, you have many choices. However, finding the best course for you depends on your experience level, budget, and learning goals. There are also courses that can be taken at your own pace, meaning you don’t have to worry about catching up in case of a busy schedule.
Coursera is a great place to find free social media marketing courses for beginners. These classes are comprehensive, but they’re also easy to follow with quizzes and practical examples of how social media marketing really works. These six courses include a final project that will allow you to apply the methodologies, tools, and insights that you’ve learned in a real-life scenario. It takes students on average seven months to successfully complete all of these courses and receive a certificate.
LinkedIn Learning’s Become a Social Media Marketer course is a good choice for those on a tighter budget. This course has a logical structure with an introduction to social media, followed by a series of modules that cover specific topics like creating content, using paid ads, and managing the social media platform itself. It also includes hands-on projects and lifetime access to the course material.
Another option is to get a social media marketing certification from Hubspot Academy. This free course covers the fundamentals of social media marketing and will provide you with the skills to develop a social media strategy for your business. The course has a variety of different video lectures and an accompanying zip file that contains worksheets, checklists, and examples.
You can also take a free course on social media marketing from Lynda. This course will help you set up your social media profile and learn how to use the most popular platforms for your business. It is recommended for small businesses, entrepreneurs, and anyone who wants to boost their online visibility. This course is a bit longer than the other ones on this list at four hours and 39 minutes, but it’s worth taking if you want to get a general understanding of how social media marketing works.
Whether you’re an artist or a creative, the best way to promote yourself on social media is by having a strong personal brand. Kristen Hart’s personal and anecdotal teaching style makes her course on personal branding a great resource for artists. The bite-sized videos are well-presented and are under 15 minutes each.